Friday, November 26, 2010

Who am I?

There are two things you should know about me:


1. I am a marketer.

I'm an Assistant Brand Manager, and I am really excited with this career path I am just starting. I must say, I feel very lucky to be part of a top FMCG multinational company, and I intend to make the most of this opportunity -learn everything I can to grow and give everything I can for the company to grow. Every day we face new challanges, I get to be analitical and creative at the same time, my voice is heard and taken into account and I am surrounded by outstanding professionals from whom I can learn and with whom I can share. And everything, EVERYTHING, is for one main goal: identify, satisfy and keep the customer. The customer is our focus.

2. I am curious.

I believe curiosity is key to adapt faster to change. I like to search for curious stuff regarding brands, advertising, strategy, markets, numbers, promotion, communication, technologies... I can spend hours surfing the web, searching for trends, sites and tools that will keep me up to date, go through books with new concepts and theories and I love to walk around supermakets and stores looking at products that are the result of a complex process of understanding and solving consumers' everyday needs.


In this blog you will find curious things that hopefully will inspire you and things that I am learning by doing everyday and believe might be useful and must be shared. Feel free to ask anything that may go through your mind! And please, please, PLEASE, I would appreciate it if you could share your thoughts, tips, discoveries and curiosities... 

...I am a curious marketer after all ;)

Thanks!