Quote - When you are curious...

Kotler on Marketing

For those of you who may not know him, Philip Kotler (born 27 May 1931 in Chicago) is considered by many the father of modern marketing. He is s the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at the Northwestern University.

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. He has written many articles, textbooks and books such as Marketing: An Introduction and Principles of Marketing , all of them widely used in the world.I would recommend you to go through some of them - they are great reference books.

Here are some quotes from his book Kotler on Marketing that I hope you will enjoy and will make you think:

> There are three kinds of companies: those who make things happen, those who watching things happen, and those who wonder what’s happened.    -- Anonymous

> There are two kinds of companies: those who change and those who disappear.

> Marketing has the main responsibility for achieving profitable revenue growth for the company.

> Quality is when our customers come back and our products don’t.

> Marketing must identify, evaluate, and select market opportunities and lay down strategies for achieving eminence if not dominance in target markets.

> Marketing is far too important to be left only to the marketing department.

> Companies can’t give job security. Only customers can!

Who am I?

There are two things you should know about me:

1. I am a marketer.

I'm an Assistant Brand Manager, and I am really excited with this career path I am just starting. I must say, I feel very lucky to be part of a top FMCG multinational company, and I intend to make the most of this opportunity -learn everything I can to grow and give everything I can for the company to grow. Every day we face new challanges, I get to be analitical and creative at the same time, my voice is heard and taken into account and I am surrounded by outstanding professionals from whom I can learn and with whom I can share. And everything, EVERYTHING, is for one main goal: identify, satisfy and keep the customer. The customer is our focus.

2. I am curious.

I believe curiosity is key to adapt faster to change. I like to search for curious stuff regarding brands, advertising, strategy, markets, numbers, promotion, communication, technologies... I can spend hours surfing the web, searching for trends, sites and tools that will keep me up to date, go through books with new concepts and theories and I love to walk around supermakets and stores looking at products that are the result of a complex process of understanding and solving consumers' everyday needs.

In this blog you will find curious things that hopefully will inspire you and things that I am learning by doing everyday and believe might be useful and must be shared. Feel free to ask anything that may go through your mind! And please, please, PLEASE, I would appreciate it if you could share your thoughts, tips, discoveries and curiosities... 

...I am a curious marketer after all ;)

Thanks!