Sheryl Sandberg: Why we have too few women leaders

I'm so pleased I came across this TED talk from Sheryl Sandberg, Facebook COO. Excellent speech. Funny, perceptive ... and sadly, so true. This talk was given in 2010 but everything she says still applies today.

The hardest thing is that we women are actually not aware of the little choices we are making today and which are in fact barriers for our own carreer and growth.

I think that we need to examine our own behaviour, to figure out what it is that is holding us back.

She gives 3 pieces of advice:
- Sit at the table
- Make your partner a real partner
- Don't leave before you leave

Watch her talk and you'll understand what she means.

More information and videos in www.Ted.com
http://www.ted.com/talks/sheryl_sandberg_why_we_have_too_few_women_leaders.html

Gladiator Campaign: targetting differently

Very interesting campaign strategy for a Mexican Energy drink called Gladiator.

They are targeting a different consumer that has not been targeted by other enery drink producers: company employees that need to work hadr and long hours to succeed in their workplace.
They are positioning themselves as different from other enery drinks which have been traditionally been linked to extreme sports and physical activity.
And they are achieving it through a funny campaign that works on insights from its target.

Targeting differently