Today the world is mourning the loss of a genius and a unique mind. All over the internet you find tributes, and references... Thousands of people thanking him for improving our lives. On facebook people are changing their profile pictures, they are hanging pictures from him on their wall, sharing quotes and videos and on their status thanking him and mourning his loss.

I just came across this video: The Lost video of 1984 Machintosh introduction. The video was found in 2004 and released in 2005 for Machintosh's 21st birthday.

After seeing it, you realise he was the master of unveiling and presenting innovations to the world. Witty, smart, funny and simple. He went to the point and made it unbelievebly clear. We tend to want to say to many things (look at the thousand of slides shared in our everyday presentations)... but keeping it simple is an art. It is much more difficult than it looks. But the result is outstanding.

Steve Jobs 1955-2011

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“Quality is more important than quantity. One home run is much better than two doubles.”

"Stay hungry, stay foolish."

“Insanely Great!”

Thank you Steve

Apple 4s - Siri

Apple made public yesterday it's new improvement on the iPhone. Although many were expecting a radically new phone - the iPhone 5 - we will have to wait a bit longer for this new version to arrive. The new device is the iPhone 4s, and I'm sure it will exceed expectations.

Of all the improvements from its previous version (better camera, dual-chip core, ... ), I am very interested particularly in 2 features: iCloud and Siri.

Although we heard from iCloud a while back, I still think it is pretty amazing how the new technology will allow you to sincronize calendars, contacts, photos, and much more from all your diferent devices. It is true that we are currently lucky to interact with different machines but this also adds the difficulty to remember where you have what you need, or where you last updated information. Apple's solution for this current  everyday problem is iCloud. Here you have the presentation of this new feature.

In addition to iCloud, Apple has introduced a completely new feature: Siri. With Siri "Your wish is your command" they say. It's a new intelligent assitant that recognises your voice and is there to help. Just ask. I am very curious in seeing how this works, because voice recognition hasn't always been great, but hopefully they will have gone one step further to ensure it works without flaws. Also curious to see how it will work with other languages besides English... We'll have to see! Here you find Apple's video introducing Siri - I can't wait to try it.

Amazing how Apple gives solutions to consumer insights. Simply amazing.

iPhone + Apps + Amazon.com App

I am in love with my iPhone. Not only for its beautiful design and the fact that it is so easy to use – but because I feel I am connected, informed and up to date with new technologies, trends and everything everywhere. I have all the information I can think of in my hand anywhere I go – this , to me, is priceless. 

The AppStore is amazing. You can find Apps for almost anything that allow you to carry your guitar tabs with you, check your facebook, follow your friends on twitter, have your financial calculator always in your pocket, check your TV series updates, buy tickets for shows,... Everything I ever dreamed of is in my pocket/or purse – and weighs much less than I could have ever imagined!

One of my current hobbies is to look for Apps that will make my life easier and to discover those potentially useful technologies that will be able to engage consumers with brands.

There are many apps published by companies that are simply not useful, they just display information about their products and don’t deliver added value to the people. You may check them once... and then they are gone. Companies are that are launching simple and useless aplications are wasting amazing opportunities  - because later on consumers won’t download better apps that they may be able to come up with.

An App that I specially like is Amazon.com. Not only can you browse and search for information as you would do on the web, but you can scan a barcode or take a picture of a product, and Amazon will tell you right away if they have it, if they have a similar product, and at what price. Amazon.com has made the whole world it’s store by developing this app – anywhere you go, whatever you see, shoot a picture and you can find it online. You can even try on some shoes, take a picture, and if you find it on Amazon order it right away at a better price. Simply amazing!