Trendwatching.com

Interested in trends worldwide? I have been recently told about www.trendwatching.com, and actually thought their findings and the Trend Briefing very interesting.

Trendwatching.com defines itself as an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 120 countries worldwide.

Every month they publish their findings in a free monthly Trend Briefing, that is sent to over 160,000 business professionals in more than 180 countries.

Their trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.

They also offer a Premium Service which includes a full Annual Trend Report and 12 months of access to an exclusive Trend Database.

Check it out and get a grasp of what's going on around the world.

Google Trends

Would you like to know if your brand, category, products interest consumers on the web? – If you can afford to pay an analisis, great, but if not visit www.google.com/trends.

You can see on a graph the search levels of the words you choose (you can compare up to five words), and you can filter the searches by geographic region. In adition, some peaks will be related to news or articles on the web that will help you understand the trend.

Here you have an example of what it looks like. I chose five random words -amazon, imdb, starbucks, disney, music- and here you can see the displayed results:

This is a cheap way to measure the interest temperature of your brand, category or subject online.


Hope it is useful!