Kotler on Marketing

For those of you who may not know him, Philip Kotler (born 27 May 1931 in Chicago) is considered by many the father of modern marketing. He is s the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at the Northwestern University.

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. He has written many articles, textbooks and books such as Marketing: An Introduction and Principles of Marketing , all of them widely used in the world.I would recommend you to go through some of them - they are great reference books.

Here are some quotes from his book Kotler on Marketing that I hope you will enjoy and will make you think:

> There are three kinds of companies: those who make things happen, those who watching things happen, and those who wonder what’s happened.    -- Anonymous

> There are two kinds of companies: those who change and those who disappear.

> Marketing has the main responsibility for achieving profitable revenue growth for the company.

> Quality is when our customers come back and our products don’t.

> Marketing must identify, evaluate, and select market opportunities and lay down strategies for achieving eminence if not dominance in target markets.

> Marketing is far too important to be left only to the marketing department.

> Companies can’t give job security. Only customers can!