I was in Dublin this weekend visiting it for the first time with my family. On my way home, I read an article on the Ryanair magazine about a museum for children in Dublin: Imaginosity. I decided to do some research afterwards.
Imaginosity is an interactive children's museum for ages 9 and under and their families. They offer workshops and exhibits educationally designed to inspire life-long learning through play, igniting imaginations on the journey from curiosity to discovery.
I was really surprised to read about a museum like this where imagination and creativity are encouraged and where learning is more than just seeing charts and exhibits but interacting is key to the learning process. The concept is great and has been going on since 2007. I wish them the best!
Tuesday, April 19, 2011
Thursday, April 14, 2011
Wednesday, April 13, 2011
Word of Mouth
How many ads do we have to see before we actually believe and decide to give a chance to a new shampoo brand? In most cases, a lot.
How many times must a friend recommend you something before you try it? A lot less, and in many cases, just once.
It's amazing how powerful is a recommendation or suggestion from a friend can be, and how it can influence our consumer habits.
If your product or service is good - people will talk about it , because we love to talk (and as we've seen in previous posts - women especially). It is believed that product information communicated in this way has an added layer of credibility.
As most of you I had heard of this concept, but until today, I had no idea that there are actual companies that offer Word of Mouth marketing strategies to interested clients in order to spread the word about their products. Today a Word of Mouth Marketing company came to the office to make a presentation about their services: trnd (www.trnd.com). I must say I was surprised that something like this existed. I thought it was very curious and interesting, and that I had to share it with you.
Trnd is a German company that has developed a method to spread the word about your products. I'll explain roughly what they do, but please feel free to correct me if I leave something out. From what I understood today, people interested in WOM register on their site and can ask to participate on a project that they may be interested in - because they like the brand, the product,.... They may also be suggested to participate by trnd beacause of their interests. If they are chosen to be part of the project, they will receive a package with product samples, not only for themselves but to share with family, friends, co-workers and whomever they believe might be interested in it. They talk about the product, take pictures, get imputs from their close ones, and send the information gathered to trnd. Trnd analyses results and WOM spread. What do these people get in return? Nothing - except the fun of trying new products, sharing them and being part of the marketing process. Pretty cool.
They work in collaboration with the WOMMA (Word of Mouth Marketing Association), a non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing.
Here's what they say on their website (www.womma.org/about/history#1):
Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. WOMMA is a coalition comprised of hundreds of top marketers who are learning how to encourage and amplify this natural phenomenon while respecting and protecting its honesty and integrity.
Research shows that individual are more inclined to believe WOM than more formal forms of promotion methods because they believe the communicator is speaking honestly and is unlikely to have an ulterior motive. For this reason in trnd they don't compensate economically the participants.
I just registered and I'll keep checking if I find a product that might be great to share with Family and Friends ;)
Curious, isn't it?
Sunday, April 10, 2011
Hipstamatic
One of my best friends shared with me this app and I'm absolutely in love with it.
Hipstamatic is a photography app that has different filters and options to get pictures with different look&feels.
Appstore App Description: Digital photography never looked so analog. The Hipstamatic brings back the look, feel, unpredictable beauty, and fun of plastic toy cameras of the past! The Hipstamatic keeps the the quirks of shooting old school but gives you the ability to swap lenses, film, and flash settings all with the swipe of a finger.
Interesting & curious pictures guaranteed ;)
Friday, April 8, 2011
Tropicana Ad - Arctic Sun
On January 8th of 2010, Tropicana brought the sun to Inuvik, Northwest Territories in Canada.
"Because we believe brighter mornings make for brighter days".
This ad is a beautiful piece of film - documentary style - and moved me.
Hope you enjoy it!
Do you know any more?
"Because we believe brighter mornings make for brighter days".
This ad is a beautiful piece of film - documentary style - and moved me.
Hope you enjoy it!
Do you know any more?
Wednesday, April 6, 2011
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