Wednesday, October 5, 2011

Apple 4s - Siri

Apple made public yesterday it's new improvement on the iPhone. Although many were expecting a radically new phone - the iPhone 5 - we will have to wait a bit longer for this new version to arrive. The new device is the iPhone 4s, and I'm sure it will exceed expectations.

Of all the improvements from its previous version (better camera, dual-chip core, ... ), I am very interested particularly in 2 features: iCloud and Siri.

Although we heard from iCloud a while back, I still think it is pretty amazing how the new technology will allow you to sincronize calendars, contacts, photos, and much more from all your diferent devices. It is true that we are currently lucky to interact with different machines but this also adds the difficulty to remember where you have what you need, or where you last updated information. Apple's solution for this current  everyday problem is iCloud. Here you have the presentation of this new feature.


In addition to iCloud, Apple has introduced a completely new feature: Siri. With Siri "Your wish is your command" they say. It's a new intelligent assitant that recognises your voice and is there to help. Just ask. I am very curious in seeing how this works, because voice recognition hasn't always been great, but hopefully they will have gone one step further to ensure it works without flaws. Also curious to see how it will work with other languages besides English... We'll have to see! Here you find Apple's video introducing Siri - I can't wait to try it.


Amazing how Apple gives solutions to consumer insights. Simply amazing.

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