Trendwatching.com

Interested in trends worldwide? I have been recently told about www.trendwatching.com, and actually thought their findings and the Trend Briefing very interesting.

Trendwatching.com defines itself as an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 120 countries worldwide.

Every month they publish their findings in a free monthly Trend Briefing, that is sent to over 160,000 business professionals in more than 180 countries.

Their trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.

They also offer a Premium Service which includes a full Annual Trend Report and 12 months of access to an exclusive Trend Database.

Check it out and get a grasp of what's going on around the world.

Who am I?

There are two things you should know about me:

1. I am a marketer.

I'm an Assistant Brand Manager, and I am really excited with this career path I am just starting. I must say, I feel very lucky to be part of a top FMCG multinational company, and I intend to make the most of this opportunity -learn everything I can to grow and give everything I can for the company to grow. Every day we face new challanges, I get to be analitical and creative at the same time, my voice is heard and taken into account and I am surrounded by outstanding professionals from whom I can learn and with whom I can share. And everything, EVERYTHING, is for one main goal: identify, satisfy and keep the customer. The customer is our focus.

2. I am curious.

I believe curiosity is key to adapt faster to change. I like to search for curious stuff regarding brands, advertising, strategy, markets, numbers, promotion, communication, technologies... I can spend hours surfing the web, searching for trends, sites and tools that will keep me up to date, go through books with new concepts and theories and I love to walk around supermakets and stores looking at products that are the result of a complex process of understanding and solving consumers' everyday needs.

In this blog you will find curious things that hopefully will inspire you and things that I am learning by doing everyday and believe might be useful and must be shared. Feel free to ask anything that may go through your mind! And please, please, PLEASE, I would appreciate it if you could share your thoughts, tips, discoveries and curiosities... 

...I am a curious marketer after all ;)

Thanks!