Gladiator Campaign: targetting differently

Very interesting campaign strategy for a Mexican Energy drink called Gladiator.

They are targeting a different consumer that has not been targeted by other enery drink producers: company employees that need to work hadr and long hours to succeed in their workplace.
They are positioning themselves as different from other enery drinks which have been traditionally been linked to extreme sports and physical activity.
And they are achieving it through a funny campaign that works on insights from its target.

Targeting differently

Who am I?

There are two things you should know about me:

1. I am a marketer.

I'm an Assistant Brand Manager, and I am really excited with this career path I am just starting. I must say, I feel very lucky to be part of a top FMCG multinational company, and I intend to make the most of this opportunity -learn everything I can to grow and give everything I can for the company to grow. Every day we face new challanges, I get to be analitical and creative at the same time, my voice is heard and taken into account and I am surrounded by outstanding professionals from whom I can learn and with whom I can share. And everything, EVERYTHING, is for one main goal: identify, satisfy and keep the customer. The customer is our focus.

2. I am curious.

I believe curiosity is key to adapt faster to change. I like to search for curious stuff regarding brands, advertising, strategy, markets, numbers, promotion, communication, technologies... I can spend hours surfing the web, searching for trends, sites and tools that will keep me up to date, go through books with new concepts and theories and I love to walk around supermakets and stores looking at products that are the result of a complex process of understanding and solving consumers' everyday needs.

In this blog you will find curious things that hopefully will inspire you and things that I am learning by doing everyday and believe might be useful and must be shared. Feel free to ask anything that may go through your mind! And please, please, PLEASE, I would appreciate it if you could share your thoughts, tips, discoveries and curiosities... 

...I am a curious marketer after all ;)

Thanks!