Why She Buys - Bridget Brennan

Unlike men, women feel the sense of urgency, even obligation, to tell people about a new product or service they’ve discovered.

I just read this sentence and I must say I feel it is true. As a woman I feel I must share with you this new discovery that came as a gift under the Christmas tree, a book that I truly believe to be necessary and useful: “Why She Buys – The new strategy for reaching the world’s most powerful consumers” by Bridget Brennan. 

It’s an amazing book that should be a must read for everyone who works in marketing, sales or owns a business. It helps understand in a highly informative and etertaining way women’s beliefs, values and sensitivities, and since they account for 80 percent of consumer spending in the US (and the world) alone it’s a great way to get a wide insight of your main costumer’s: women.

I wanted to introduce you to it and share some quotes and ideas that might interest you – but I strongly recommend you to read it. It will help you understand in depth through many stories and examples how and why women are as they are and, subsequently, why they buy.

Here you have Bridget Brennan introducing her book:

This book is designed to teach you what business schools don’t – how to craft your products, pitches, and marketing campaigns to cater to female buyers. Women are females first and consumers second. The ability to understand their brain structures, priorities, worldviews, and demographic patterns can provide your company with one of the most genuine competitive advantages it may ever know. And the bonus of reaching female buyers is that when it’s done well, you’ll make your male customers happier too, and they won’t even realice they weren’t your original targets.

                        >> Women are female first and consumers second – Page 5

You’ll be very happy you picked this book up and will want to share your discovery with everyone else.